By now, you probably already know how big a role your business website plays. It serves as your virtual storefront, your customer service portal, and more. However, you might be too focused on what the website offers to your customers that you overlook one other purpose of your website – it provides information about your organization to people who might be interested in being a part of it.
For job seekers, it is essential to find out more about the company they want to apply to – their values, their culture, and why they could be the perfect fit. If you want to find the best people for your company, you should also make your website desirable to job seekers. Showing what your website is all about may be one of the best job recruitment strategies that not many talk about.
But that’s precisely what we’re going to focus on now – what you can do to nail website recruitment:
Demonstrate What Your Company Is All About
Job seekers are interested in your company, and they want to know as much as they can about it. Make sure to share the basics of your organization. Aside from that, you should also share your history, some information about your founders, who you serve, where you are located, and who the key players in your company are.
You can even go beyond and create biographies for featured team members to help tell your story and show prospective employees a more human side of your company.
Show Everyone What You Believe in and Stand for
Your website should show your mission statement as a company and your strong values. What these will tell potential employees are what matters most to your company, what values you expect your staff to uphold, and how you empower them, too.
Give Them a Glimpse of What It’s Like to Work in Your Company
You should give potential applicants an idea of what it would be like to be a part of your company. Have a page dedicated to a “day in the life” of your employees. Post videos of company events, photos of employees in the office, and the amenities in your workplace, too. These things also contribute to the decision of a professional to apply for a job. It’s also a good idea to have employees give their “testimonials” or what they love about working in your company.
Don’t Hide Job Postings
Don’t make it hard for applicants to know whether or not there are available positions in the company. This is where good design comes in. Dedicate a page for the career section where potential employees can find your list of job openings, complete with detailed instructions on how they can apply and the qualifications you are looking for. Also, don’t bury the “Apply Now” link and make sure they’re visible from the beginning so the potential applicants won’t get lost.
Conclusion
These are just some of the things that you can do to improve job recruitment on your website. Now, more than ever, professionals are turning to websites to tell them what they need to know about a company. Walk-in and in-person applications are not as typical as they used to be, especially as organizations go remote. That means the efficiency of your website in recruitment is more important than ever.
When you want to take your recruitment process to the next level, get the help of Start In Recruitment. We are one of Australia’s top sales recruiting companies that can get you the most qualified professionals for sales and customer service posts in your organization. Contact us today to know how we can help you!