Overall, top salespeople aren’t actively hunting for a new job. They are most likely already employed and enjoying generous company benefits. So what do you do to attract them to your firm? Here are three approaches you can take:
1. Provide Competitive Compensation
According to Forbes, for business executives to recruit and retain outstanding salespeople, they must provide competitive wage packages. When a company purchases talent from the labor market, it is more likely than not to receive what it paid for. When underperforming salespeople are employed at cheap salaries, poor performance is nearly always the outcome. The business is likely to have significant turnover if it hires competent salespeople at a low wage, resulting in increased expenditures for hiring and training replacements and lost revenue.
Top-tier talent only accepts compensation proportional to their level of expertise, experience and sales prowess. Offering high-end salaries with easy-to-calculate commissions is essential when trying to attract qualified salespeople.
2. Develop an Attractive Employer Brand
The most crucial factor in attracting top salespeople to a company is its appealing employer brand. In 2016, 59 percent of CEOs spent more on building their company’s brand than in 2015. Executives must consider the following characteristics while creating their employer brands to attract great salespeople.
3. Combine Growth Opportunities With a Strong Career Track
Companies need to provide more than just a better job to attract new employees. The best employees value educational opportunities that allow them to expand their skillset and learn new selling methods. Salespeople have greater freedom to take on larger clients when they have access to fast-tracked career paths at leading organizations.
4. Emphasise Your Reputation as a Market Leader
Working for an industry leader or a fast-growing company is always attractive to top salespeople. Essential client logos are used in the recruitment process by reputable organizations. They attract top people by highlighting their reputation and resources.
5. Highlight a Pro-Sales Culture
High-performing sales agents want to be respected by everyone in the company, not just their immediate coworkers. A company’s development depends on the success of its sales staff; thus, management must emphasise their company’s pro-sales culture. In order to achieve success as a top salesman, you’ll need a strong support structure that holds you accountable to consistently high goals.
6. Emphasise Ownership of Their Role and Impact
Sales representatives may play a role in a company’s development, helping to build it from the ground up. Start-ups should give workers a sense of agency and purpose rather than lavishing them with extravagant benefits. High-performing salespeople are also motivated to leave their current employers because of the feeling of purpose they hope to get from their work.
Many employees who feel purpose in their work are more likely to remain with the company and report better job satisfaction and engagement. Leaders must appreciate the importance of these less tangible characteristics in attracting and retaining high-performing employees.
Conclusion
So is there a secret to attracting the best salespeople? Salespeople are in great demand since they are accustomed to getting many employment offers from various companies. Leaders must promote their employee brand, provide above-average salaries and emphasise the possibility for each job applicant to significantly affect their firm to compete with other organisations for the best talent.
If you want to learn more about how to attract sales reps, get in touch with Start In Recruitment. We can help you take your hiring process to the next level. We are a leading sales recruitment firm in Australia, dedicated to providing your company with the best-qualified candidates for sales and customer service positions.